New Media Summit

 

  New Media Summit

Digital Agenda

28th September 2011. Hotel Continental Belgrade

 

 

New Media Summit is dedicated to the local, regional, and European exchange of knowledge and experiences in the field of Digital Agenda, with a special focus on marketing and media. The main goal of the event is to provide an invaluable insight on a regional level into the workings of marketing and media professionals whilst promoting new ICT Technologies and their impact on digitalisation in the media and marketing industry in Serbia and the region.

As always, ABC Serbia and Business Dialogue have provided the most prominent speakers for this event: Representative of the Delegation of the European Union to the Republic of Serbia; Ms. Jasna Matić, State Secretary for the Digital Agenda; Mr. Vasile Baltac, President, Council of European Professional Informatics Societies (CEPIS) (Romania); Mr. Stephen Herrmann, Editor in Chief, BBC Online News (Great Britain); Mr. Filip Pieczynski, Vice President, Gemius (Poland); Mr. Marek Slacik, Chief Marketing Officer, Telenor; Mr. Jan Jilik, President of IAB Croatia; Ms. Jelena Stojanović, Director of marketing activities and sales functions in the Directorate for Commercial Affairs, Telekom Srbija; Mr. Milan Janković, Director of Republic Agency for Electronic Communications, Serbia; Mr. Mojca Jarc, Directorate for Information Society Slovenia, Head of Department for Electronic Communications Infrastructure; Mr. Jan Jilik, President of IAB Croatia; Ms. Tatjana Ćitić, Editor in Chief RTS Digital, Serbian Broadcasting Corporation (RTS); Mr. Jovan Protić, Chief Digital Officer, Ringier Axel Springer.

Media partners:

 

Speakers:

 

This year for the first time there will be a networking party.

CHILLOUT ZONE

 

Chillout zone opens after the end of the panel discussion and represents a place for informal conversations over a drink, in a relaxing atmosphere, where people can exchange opinions and ideas, discuss moderator topics, compete, and create new contacts.

Chillout Zone – Speakers and Themes:

• Marko Savković (Opening speech) – User experiance and HTC Smart phones – evolution & revolution
• Istok Pavlović – Viral marketing and it’s usage in Serbia and the region
• Jelena Jovanović – Who and what influences buying decisions in the information age 
• Miloje Sekulić – Value of internet ads
• Dejan Restak – What is personalization on the internet hiding?
• Ivan Dimitrijević – Insights creation of online media campaigns
• Vladimir Aranđelović – Challenges of online media planning
• Rade Tričković – Tools for the optimization of online advertisement campaigns and behaviour targeting
• Goran Aničić – Traditional media on social networks
• Ivan Minić – Chances for successful internet start-up projects in Serbia
• Nebojša Radović Eniac – Professional positioning through blogs
• Lale Marković - Business usage of video on the internet

Who is it intended for?

• Marketing managers
• Directors of Corporate Communications
• PR and marketing professionals
• Representatives of the printed, electronic and online media
• Because improving digitalization is the priority of media and advertisers in all developed countries.
• Because it is of the utmost importance for Serbia to be included in global trends
• Because it is an opportunity to present important Eu & local projects in front of key decision makers
• Because new Media Summit is a unique opportunity for networking at the top level
• IT professionals
• Providers of telecommunications and internet solutions and services
• Representatives of software engineering

Why you should sign up?

• Because improving digitalization is the priority of media and advertisers in all developed countries.
• Because it is of the utmost importance for Serbia to be included in global trends
• Because it is an opportunity to present important Eu & local projects in front of key decision makers
• Because new Media Summit is a unique opportunity for networking at the top level

 

Agenda:

09.00 – 09.30: Registration
09.30 – 09.40: Welcome speech
•   Representative of the Delegation of the European Union to the Republic of Serbia 

09.40 – 11:30: PanEl I – EUROPEAN DIGITAl OPPORTUNITY
•   Ms. Jasna Matić, State Secretary for the Digital Agenda, Ministry of Culture, Serbia
Digital agenda – an opened global market (video message)
•   Mr. Vasile Baltac, President, Council of European Professional Informatics Societies (CEPIS)
Information society and its challenges to emerging economies
•   Mr. Mojca Jarc, Directorate for Information Society Slovenia, Head of Department for Electronic Communications Infrastructure
Challenges for the Development of Information Society in the Republic of Slovenia
•   Mr. Jan Jilik, President of IAB Croatia
An overview of Croatian internet advertisement market developments
•   Mr. Filip Pieczynski, Vice President, Gemius
Serbian internet compared to other countries in CEE and Western Europe
•   Mr. Milan Janković, Director of Republic Agency for Electronic Communications, Serbia
The impact of EU policies on communication landscape in the republic of Serbia

11:30 – 12:00: Coffee break
12:00 – 13:30: PanEl II – DIgITal IMPaCT
•   Mr. Stephen Herrmann, Editor in Chief, BBC Online News
How the interactivity of the digital age is affecting journalism and editors around the globe
•   Mr. Marek Slacik, Chief Marketing Officer, Telenor
•   Ms. Tatjana Ćitić, Editor in Chief RTS Digital, Serbian Broadcasting Corporation (RTS)
Digital Television in Serbia - the new beginning
•   Ms. Jelena Stojanović, Director of marketing activities and sales functions in the Directorate for Commercial Affairs, Telekom Srbija
IPTV insights and perspectives
•   Mr. Jovan Protić, Chief Digital Officer, Ringier Axel Springer

13.30 – 14.30: Lunch

14.30 – 16:30 ChillOut Zone – networking

Registration:

To register online for participation in new Media Summit click HERE or fill out the registration form below and send it by fax on +381 11 2450 122, or by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it .